Marketing Service arrives first. It’s six AM in Old Town and I have to ask a sleeping body to get out of the doorway. The Client is the Air Jordan Marketing Team. Getting out of the office for the yearly game-plan. Breakfast and Lunch. I count flatware, make coffee. Chef makes frittata. Plates at eight. Marketing picks at the food like birds, like professionals. Morning power-point is on the other side of the half-wall. The team’s director is talking about elevated narrative. Peak performance experience. I bus silently in the dark. I change tablecloths unseen. I am surrounded by blueprints of million dollar sneakers. The word Jordan means Success. The word Jordan means Lethal Agility. The team is confident about moving into east Europe but they’re worried about the brand in Chicago. Sales are down in the very base of the flight club. A member of the team says, “One of our problems is that all our young J’s are getting shot. What can we offer them if it’s not safe to step on the court?” I am pouring house made lemongrass soda when the question is asked. I wonder what the person who thought of the phrase Lethal Agility looks like. The director clears his throat “Love of the game.” He replies, as if that answered anything. Continue reading
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